About Us


For over 30 years, Softub® has been an extraordinary adventure.  From humble beginnings in a small shop in Los Angeles, CA, Softub® is now a worldwide corporation with factories on both coasts and distribution in 50 states and over 30 foreign countries. The primary reasons for Softub’s great success is the truly unique, break-through product concept and the devotion and diligence of hundreds of talented, dedicated employees, dealers, and distributors. Each Softub® Spa is proudly handcrafted in the United States.  It doesn’t come off an assembly line like most spas.

 

Check out the videos below to learn more!

It all started with a group of engineers in a garage over 30 years ago. After looking at the other hot tubs available, they created a cost-effective, durable, and comfortable model that incorporated the best features possible.  “I will always remember our ominous first national trade show,” stated Tom Thornbury, owner and founder of Softub®. “In January 1987, I went to the Atlantic City NSPI show with the only Softub® in existence at that time. I was greeted by the blizzard of the century, which delayed the show and greatly limited attendance. Nevertheless, our product attracted attention and gave my partners and me the incentive to invest our time and limited capital in it.”

 

The uniqueness of Softub’s product soon generated its reputation as a pioneer in a niche market, and 5 years later, in 1992, Softub® gained a high position on the INC 500 list of the fastest growing companies and stayed there for a record 3 years.

 

Two of Tom’s early partners conceived the idea of using soft, lightweight foam for both the structure and insulation and also developed the heat recovery technology that utilizes the waste heat from the motor to heat the spa. A Softub® Spa plugs into any 120V outlet to both power the jets and heat the water without a heater. Now 30 years later, these unique, patented technologies still distinguish the Softub® as the most comfortable, movable and energy-efficient spa on the market.   We were “green” before green was cool!

 

Softub® has become on of the most recognized brands in the industry. Softub® Spas continue to be a leader in innovation for a portable, movable, spa design and holds numerous patents with its processes and components that are unmatched by any other. Softub® employs a team of engineers who devote their time to making the most energy-efficient, comfortable, affordable, and enjoyable spa on the market.

 

With Softub’s success both domestically and internationally, it’s a perfect time to join the Softub® family.

For information on how to become part of Softub’s success story, call 1-888-763-8828.

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